Toyota takes Twitter emoji ad targeting to the next level with 83 unique videos designed to match a person's online mood. Part of a broader campaign for the 2018 Camry called "Sensations" these ads were assembled in parts to be composed on the fly for social media accounts.
With so much noise on digital platforms we wanted to create a campaign that was not only targeted but that connected to the user," says Chris Pierantozzi, executive creative director of digital for Saatchi & Saatchi L.A.